Rules of writing a spot for Radio

Disclaimer: These are some rules I have been following and they seem to work most times. Other times they just help me when I am in no mood to write or do not have enough time to write.

Rules to write a spot for Radio:

1. Write the kind of copy you would write for a pamphlet. Make it very to the point but a little bit flowery with use of some nice words. - Brainless spot!
2. Write a spot striking a conversation between two people, one enquiring about something to which the answer should be the product or service! - 1 On 1 spot!
3. A conversation which is funny and note this, funny for the sake of it but somehow, somewhere you have to manage to get the product link! - Humour funda rocks spot!
4. An emotional script, a script which an SRK or a Shahid would typically be saying with this hands at shoulder length pointing towards that UFO with the expression of " I have seen you somewhere just cannot recall where!!!" - Emotional spot
5. This one is my favorite - Write a spot which runs faster than the August Kranti and which is meant to be a 30 seconder but the client wants you to somehow fit it in a 20 seconder...and you know what, we somehow do it...thanks to Merrill!! - @$Y#$% Spot!
6. A spot which is a real creative, a spot where you have taken some time to think of a concept, a spot where you have wonderfully woven the product and have added either humour or emotion to support it and there is some kind of an observation which normally a common mand would not notice. I like to call it - A Radio spot!

These are some of the rules I have been living with for the past 6 months and today I thought of penning them down, rather typing them to commemorate my 6 month anniversary at Fever 104 - It's all about the music!!! Yes, truly, it is one of the reasons am here..I love music and so do they!!