Tuesday, December 16, 2008

Rules of writing a spot for Radio

Disclaimer: These are some rules I have been following and they seem to work most times. Other times they just help me when I am in no mood to write or do not have enough time to write.

Rules to write a spot for Radio:

1. Write the kind of copy you would write for a pamphlet. Make it very to the point but a little bit flowery with use of some nice words. - Brainless spot!
2. Write a spot striking a conversation between two people, one enquiring about something to which the answer should be the product or service! - 1 On 1 spot!
3. A conversation which is funny and note this, funny for the sake of it but somehow, somewhere you have to manage to get the product link! - Humour funda rocks spot!
4. An emotional script, a script which an SRK or a Shahid would typically be saying with this hands at shoulder length pointing towards that UFO with the expression of " I have seen you somewhere just cannot recall where!!!" - Emotional spot
5. This one is my favorite - Write a spot which runs faster than the August Kranti and which is meant to be a 30 seconder but the client wants you to somehow fit it in a 20 seconder...and you know what, we somehow do it...thanks to Merrill!! - @$Y#$% Spot!
6. A spot which is a real creative, a spot where you have taken some time to think of a concept, a spot where you have wonderfully woven the product and have added either humour or emotion to support it and there is some kind of an observation which normally a common mand would not notice. I like to call it - A Radio spot!

These are some of the rules I have been living with for the past 6 months and today I thought of penning them down, rather typing them to commemorate my 6 month anniversary at Fever 104 - It's all about the music!!! Yes, truly, it is one of the reasons am here..I love music and so do they!!

Ridiculously Cute!

A poem I wrote for her, gave it to her after we broke up...for the last time.



Starting with a manic Monday
I move on to my terrible Tuesday

Everyday seems like a tough ask
I wish I could wear a mask

Work work work…I get stuck
Feel like moving on…driving a truck

Want to get there fast
Hurry up and not come last

I rock the place and swoon with the crowds
This is what really makes me proud

I wanna sing and dance
Don’t care how it looks

I want to go out there dance in the rain
Hold you in my arms and sing again

Ridiculously cute is what you are
Can’t stay without you and you know this yaar

26/11 - The saga continues...

26th November, the day my city was attacked!

It was not the first time someone has ever done so, yet somehow I felt different. Somehow I felt agitated. And long before all these TV channels had this expression I was telling myself Enough is Enough.

The feeling I was getting was, what do these terrorist think, they can just come and attack us anytime they feel like. Like what is the point of having these security personnel standing with those guns, and doiong those security checks during Ganpati Visarjan, during EID them standing outside Masjids.

It all does not make any sense now. They came in by boats, they come and hijack our planes..they go to our bunkers and attack the army..I guess they are yet to attack our Air Forces..That is the only thing left.

Indians were agitated, obviosuly, we cried out, we had peace marches, we lit candles, we protested, we called for bandhs, we had debates, we even decided not to pay our taxes.

We wanted to attack Pakistan, there were numerous mails being forwarded showing what Paksitanis think of us, who is to be blamed for these attacks or how the intelligence faield or how the report never reached the concerned authorities, how Alyque Padamsee and Mahesh Bhatt feel and how Vilarao was being an ass for not accepting his mistake but rather asking why did not politicians quit when Parliament attacked.

It was a shame for India and all this was not helping.

People quit, but I thought quitting was the easiest way out. You can quit and have a press conference and take the blame and leave, it is upto the next guy who comes in who has to make the tough decisions and face the public banter.

Good Vilasrao left, but what happened next, in came Chaggan Bhujbal, the guy who was sacked because of his involvement with the Telgi case, brilliant I say!

Now, almost a month has passed and we are waiting for some serious action. We have given Pakistan a list of 20 criminals from our Most Wanted. Pakistan inturn sends another 20 they want and infact refuses to hand over Pak Citizens to India.

One day they buckle under UN pressure, one day they say we will co-operate. I really do not know what will happen.

The Pakistan media thinks the guy who has been caught is just an ordinary Paksitani and we just want to malign Pakistan and hence are just saying all these things.

They say BJP, RSS and VHP could be behind all these attacks, in their state all these groups are what LeT and Jaish is to India!

When I eventually began writing this piece the idea was to just express some views, some thoughts, some feelings.

The idea was to keep it in my memory, and the best way was to keep it here. This shall remain and hope this shall never repeat!

Wednesday, October 29, 2008

New topic

Everytime I think I want to write I do not have enough time on hand and when I do I do not have any topic in mind!!

Tragedy!..So I thought will just list down a few things that I had been thinking about.

some random things...Lemon crackle cake from merwan's..cnt forget it, got it for pa's birthday...he liked it and I did something like this surprised me!

I am over Archana...I like it!

I want to go to Singapore now...for studies...

I celebrated Diwali all alone this time..

I wrote a poem for her and gave it to her as well but with no feelings..


This is for now, later may be when I go back home.
Oh yea, I had planned to celebrate diwali differently this time but could not do it.

I plan to buy a home theatre system or a DVD player for home as a diwali gift. Let's see if i do it or not.

this is it for now. more later

Monday, August 04, 2008

Start your day with a smile

This is something that is usually irritating but this time sweet sounding tele caller taught me. i was having a bad day in the office and was not myself for a particular reason. but this woman taught me what a small thing like having a smile while talking or starting everyday with some enthusiasm can do.

It was a call from one of the private insurance companies and as usual they just wouldn't stop talking. not really wanting to know whether I have the time for it or not. but this one she started with a real big enthusuastic good afternoon. she had some energy in her voice.

the way she spoke made me realise no matter how bad your day is going or no matter how the person you will talk to might react it is your job to give it your best shot everytime.

soemtimes you get lessons from a place you least expect it to come from.

she made me listen to her entire story and it made me feel happy to see how fun life can it at times its only the way you look at it that makes the difference.

Wednesday, June 11, 2008

I quit - I contract

Ya it finaly happened. Did not really expect it to happen the way it did also not the time. But then I like things this way, when things happen without a lot of notice. It helps sometimes coz you do not know what to expect also this sudden change gives some excitement.

I had not stopped liking my work at contract just had started losing it because of the disorganization in the company. Whatever little politics that were going on, the insecurity had started getting bad vibes from the place. Had started feeling that i was no longer wanted.

The main cuplrit of this end of the association was my copy head. J was such an ass that I do not even want to talk about it. it was not just the main reason though, after a few months I thought I was actually getting to work on big clients and big briefs but the problem was I lacked direction.
I did not know if what I was suggesting was right or wrong, the people judging my creatives were as new as me and at times even less qualified for it.

There were a lot of problems but the issue was no one really looked at it. It was all neglected and I felt as if people were waiting for something big to happen.

Which did, a lot of people quit together, a lot of chaos and commotion followed.




Sunday, April 27, 2008

Gaps

In this age of expanding and exciting new communication mediums being launched every few years it is a tragedy that the gaps between people is increasing on a daily basis.

All the talk of the world coming closer, distances getting erased is just on paper.

The world is coming closer but we are going further away.

We are running away from each other. We are becoming too self-centred and selfish to notice the changes. We are just too engrossed in our own lives to look outside and reach out to others. We are distancing ourselves from the world and are seeking solace in the virtual world.

We talk for hours on the internet to friends and strangers and celebrities but don't have a thing to say with our own neighbours when we are in the elevator.

Communication gaps that are being created by us are killing. they are on the verge of becoming voids we can never fill.

We talk to our friends but rebel against our parents, we talk to our sibling but fight back with our parents. We do not keep them in the loop but yet expect them to trust us in our effort. We don't inform them of our actions but expect them to understand us. We blame it on generation gap and conveniently avoid all the hassle.

We do not take a minute to put ourselves in their shoes and then think from that perspective. We are so engrossed in our own self that we are not thinking about others. We do not have time to do the little household chores but when a friend calls in for help we are there the very next second. We get worked up during the week and need to unwind but partying all night on weekends but do not think may be even our family needs our time to help them unwind.

the smallest of free time we get, we think of spending it with our loved one. We do not think may be our parents expect us to think of them as our loved one. for the unconditional love showered onto us over these years all they ask for is a few moments every day and we can't even give that.
We are acting to be so focussed on our careers and life and tell them that this is the right time and shrug off our responsibilities.
We give reasons like, its either now or never, or something like " look at our friends, look where they have reached, it is the era of competition and we need to pull up our socks too." May be we really need to pull up our socks. But there is no competition when it comes to giving love and talking. there aren't just enough people doing it at the moment.
it is so very easy to say these are our growing years, youngsters tend to make these mistakes and learn from it. But why let that happen to very youngster. why wait till we grow old and understand all this and be left with no time to do what we were supposed to do.

Or worse, have no one to give love to.
Your parents might not even live longer than you think. by the time your realize it, it could be too late. they might not even be there! give them the love and care they deserve. talk to them, let them know what is happening with you, share things with them, treat them like your friends, even if they do not behave like one, let them know you trust them and care for them more than anyone else in this world. they have brought you up and have sacrificed their life trying to make sure you got the best in everything.
They must have gone empty stomach just to make sure you could have that extra bite of your favourite vegetable or your favourite dish.

Think about it. may be there is something you haven't done for your loved one that is still eating you. May be it's not too late, may be the time is now.

Fill this gap before it becomes a void you cannot fill.

We have loads of time for our friends and spouse but when our parents want us to have dinner with them we find reasons to get out of it.

We get calorie conscious when someone is happy and is celebrating a birthday or a special occasion but when we travel outside chocolates are the first thing that we buy.

In our own family we do not know what is happening. We get news about each other more through the internet or friends staying far from us than from each other.

there is a link in each family that is helping them stay together. Once that link breaks or disappears for a few days, the network crashes.

Customization in radio

Don't think that is too far now. with customization being the flavour of the season am sure sooner or later it will hit the radio medium as well.

Content may be king! But Customer is God!

So how do you choose who should be given more prominence. in this era when a customer is creating content not just for a small product but is getting involved in more ways than one
I feel the day is not far when a customer will decide what he will hear on the radio and what not.

As the famous Craig Davis once said, we should be creating entertainment and not interrupting it.
the norm right now is to block entertainment and force your ad somewhere in the middle. as a viewer i would hate it. infact, when i watch my match on the television i hate it when before the over gets completed the TV guys cut it short and bring in an ad. its frustrating, when i am paying for that channel and i want to see every second of the match who the hell are these Tv guys to interrupt and kill my viewing.

I am paying for the entire match and i want to see every second. similarly when i switch on the radio all i want to hear is some soothing music. who wants to know what the RJ thinks about a certain issue or not. at least i do not want to. So let me listen to just that.

soon a time will come when there will be specific channels, stations that will play only 60's and 70's music, stations that will have only teen talk shows and that kinda stuff that attract those college-goers, teeny-boppers.

Each channel catering to a particular target. that will make things simpler for a listener. depending upon my mood i will choose a channel and listen to the songs i want to.

i wish this comes sooner than later and we are saved from these horrendous sounding RJ's!

Wednesday, April 23, 2008

Clueless

Am clueless about a lot of things right now. My future, careerwise as well as life in general.

Thinking about it sends shivers down my spine at times. It is so unclear that it is not even funny. At times I feel I am in full control and then one day suddenly things come up which catch me off guard.

It is almost like things happen to unnerve me. I feel like i am getting where i want to be and I see a happy life ahead when lightning strikes. Or should I say reality strikes.

Right now for some odd reason I feel very jittery. I feel nervous, as if something bad is going to happen. I am living under some kind of a threat.

Can't describe this feeling but it is something I want to get rid off right now.

Wednesday, April 16, 2008

I Believe

I believe I can make it happen
I believe I can blurt it all out
I believe things will work out
I believe she loves me
I believe I can reach my goal
I believe I am made to entertain
I believe I have the talent to conquer
I believe I can lie
I believe I have the best of friends
I believe I have the will to sustain and grow
I believe I have the survival instincts
I believe I can make wonders
I believe I can make people believe
I believe I can bring a significant change to people's lives
I believe I am born to do certain things
I believe I will live all my dreams
I believe I will do all it takes
I believe I can fly!

Incomplete

Is what I am.
That someone is missing from my life. I don't know for how long will this gap be there.

I feel a part of me is not there, something in the body is not working properly. It is affecting the whole system, somehow I feel choked.

Wednesday, April 09, 2008

Update

there is no topic in my mind at the moment but i still want to write.
i want to update my blog with something.

for starters, i have a dilemma which i want to get out of. whether to stay here or move out. try out the new path or stay here and explore more avenues.

bigger question remains, study or work?..how to convince dad about studying later and working now.

the whole thing about me and her. is it just friendship that she wants or is she really confused. may be it is just me who is thinking of love and at her end she has actually come to terms with the fact that nothing can and will happen between us.

what is my calling? where does my future lie. will i ever be able to start something of my own?
can i write all my life, do i want to?

is cricket is something i want ot get into in a deeper way? is there more to me than this creative skill.
what am i cut out for? how do i find out?

this is enough for the time being, later hopefully shall return with a good topic in mind.

Wednesday, March 05, 2008

COZ WE ARE THE CHAMPIONS!



THE INDIAN TEAM AFTER BEATING AUSTRALIA 2-0 IN THE COMMONWEALTH BANK SERIES

(pic: courtesy getty images)

It's been nine months now and the baby hasn't come out.

ya strange as it may seem. it has been a little over nine months and the baby just won't come out.

as if it is afraid of this big bad world. the people here, it has become conscious of its detractors. its hiding away somewhere.

the baby is called 'my creativity'

it is lost somewhere, and has decided not to come out of me even after desperate measures. continuous pushing is not helping and the pressure is killing me now.

i had it in me, i had given birth to a lot of ideas as a child, a teenager, an adult and even as an employee until i reached this place.

for some odd reason the creative within me is dying out. it is not that i am feeling drained out, nor am i mind blocked. it is may be just a phase that is lasting a bit too long for my comfort.

how and when will i find an answer to my problem is something that even i have no clue about.

something needs to be done about it. sooner or later else i will succumb to it and may be this might just bring about an end to my already low flagging career!!

well it might bring the shutters down for one media n might open up a new avenues for me to explore. i dont' know if this is a sign for change.

but i definitely need a break from this regular mundane things and need to renew my enthusiasm for advertising and i need to get back my zing.

When you were around

i feel the best when you are around
i act the best when you are around
i behave the best when you are around

it's a pity that now you are not around
coz i used to feel, i was the best only when you were around!

Wednesday, February 27, 2008

Will you be there? - Second Version

When the world shall cease to exist
and I will look for a hand for support
Will you be there?

When I would've given up all hope
and survival would be tough
Will you be there?

When I would've lost all faith in love
and would want to end my life with you beside me
Will you be there?

When I would like to see you for the last time
and seal the last bit of time together
Will you be there?

When I will ask for one special moment from GOD
and hope to spend it with you on this earth
Will you be there?

When life is about to end
and all I can see would be you
Will you be there?

When I want to marry you
and spend my life with you
Will you be there?

When I ask for some time with you
and instead end up spending an entire lifetime
Will you be there?

Will you be there? - First Version

Will you be there?
when i will be here.
so that this face-off doesn't happen tonight


Will you be there?
when i will be here.
coz things haven't been good with us, right?

Will you be there?
when i will be here.
so that after today we don't end up having a fight

Will you be there?
when i will be here.
and save me from this plight of seeing you again this night!

Will you be there?
when i will be here.
and end things peacefully between us and go home happy!

Monday, February 18, 2008

Another spineless performance! - 16th Feb-08- Ind v/s Aus - 152 /10 - 203/9!

Can't believe it has happened again. I mean it is only India which can do such a thing but i wasn't expecting something like this from this particular team.

a few things which baffle me, rather i wanna debate about with someone.

why send pathan at no.3 when you have uthappa who is itching to get there, hasn't had a good time yet, is out of touch a bit and needs some batting practice. not doubting pathan's skills as a batsman, but he is not as good as Uthappa that no one can argue about. Also, Uthappa is chosen more as a bastman, infact only as a batsman and pathan has a dual role. half of which was accomplished brilliantly. taking 4 wkts giving away 41 runs only.

anyway, this was one point second is why were they playing as if it was a 20 20 match. why was uthappa in such a hurry that even though we had about 12 overs to go he went for the attack.
weren't the tailenders told about the bonus point that Australia could get if India scores less than 162. i mean it wasn't that we were asking munaf patel and Sreseanth to score 40 in 12 balls!!! this was highly ridiculous. we just gave away a bonus pt which could prove crucial in the long run.

suddenly after the first win against the mighty aussies we have let them come back and this is not good . as they say when you have a champion team down you pull them further down and not let them get up.

India will pay for it. Dhoni getting out could ve been the turning point but the batsmen who got out before him have to be blamed for it.

Sachin was unlucky, Gambhir played a horrible shot especially because he was the man in form and had settled down with a 34 off 42 balls. next to go was Rohit sharma, a bad shot. still can be expected because he was still getting settled. yuvi, out of form scratched around for 44 balls scoring 26. Uthappa gave up too soon scoring 18 in 36. Pathan was just a waist getting 18 off 30.

if so many of ur batsmen fail on one day you cannot expect to win. Let's be frank here, we know that yuvi is not going thru the best of forms, and uthappa is out of touch, so we need to keep in mind their failures and as the law of averages works - Rohit had scored runs in the last match, so i wasn't expecting him to do it this time. gambhir had not done it since his century and since he was quite consistent in the Twenty20 i thought he would like to maintain it here and cement his place in the side. unfortunately he failed to live up to his expectation.

Did not expect this from dhoni's team. I thought he was a fighter and his team is one too, but this time they gave in too meekly. hope this does not happen again. Really have faith in these players and i believe they can achieve what lot of indian teams haven't in the past. !!!

Go Team India Go !!!!!!

Sunday, February 17, 2008

I' ve been far from cricket. Cricket has never been far from me.

No matter how hard i try it has never happened.
right from the time i shifted to my new building when i was about 2 yrs old to my new office or rather my first office. Cricket has never been too far for me to not be able to reach it.

my first love and my longest relationship.
It's been the best friend I' ve ever had and certainly cherish this bonding.

When i had shifted to this new building in juhu, Juhu Griha Swapna, I was about 10-12 yrs old and was shy and found it very difficult to make friends or even talk to people. but cricket was the single factor that would connect me with the rest of the building people. Either knowing them by playing with them or by breaking somebody's window panes and then apologizing later or in some cases paying for the broken. window pane. i vividly remember breaking Mr. Lala's window panes very regularly and how he used to get troubled by us in the afternoons on all weekdays and early mornings on weekends. We used to hate him at times but now i feel he was still quite kind as he never stopped us from playing but would just get irritated. he's no more now and it's quite a tragedy that we troubled him a lot even in his last days.

back to the topic, after my first few years at this building we shifted to a new one which wasn't too far away. so i thought i would go back and play with my old mates. but that seldom happened and i made new 'cricket friends'. kids of all ages from around the area would come and pay with us. we had formed quite a big team and would often run into the adjoining ground and play over there.

ohh..how can i forget to mention the cricket we played when we were in school. especially in the 9th and 10th std. whenever we sued to get a free period we would rush to the ground and start playing there. this affair continued even after we left school. we would call up each other and all the juhu brats would meet up at the jamnabai grounds and have a fun time.

11th and 12th cricket was with akshay and me. yup! just the two of us meeting for a friendly bowl!...every second day we would be playing in my bldg compound..n improved our skills!! or so we thought!!

n then engineering had another 2 sets. one was when akshayand deep and bell would get done early from coll and second one would be when i would call up dhaval, alok, pratik and the rest to come and play.

then 2 yrs hence or guess abt 3 yrs later i stepped into xaviers. i thot now that i am entering in a set of ppl with totally different thinking and some who don't even have similar interests, this will be a difficult phase in my life. also coming up after a slight depression i was very circumspect.

but then as has happened all these years i found my buddy here too. altho it was just one, Mr.Desai was the sole saviour who instilled my faith in this new generation. i thot most would be the kind who love football and basketball and the likes but there were a few cricket lovers...fanatic if i must say.

saurbah and malay were my last hopes..but then the gang has since become bigger with nihal, saahil, pranav n a few others..

altho we hardly played during college just to have ppl who r interested in cricket was gud enuff. i could discuss and argue with them and debate on various issues. at times this would give me a lot of satisfaction.

n now in my new office...initially for the first 6-7 months i had completely lost touch, no body in off would play cricket...of course no one ever does!! and then ppl in the bldg too had stopped playing for some odd reason. so it was about time when i had started really missing it a lot. i was craving for a game and then in this bid called on some long lost friends from school and we had a match or two on one of the weekends. but that was it. 2 games and it was all done.

but here it was again, off ppl to the rescue. someone somewhere got this idea of playing underarm in the office parking lot during lunchtime. the best use of lunchtime breaks ever!!!

so there we are now a happy group of about 15 ppl who play cricket every day between 1:30 pm. to 2: 00 pm. . the match ends at 2:00 sharp so as to not bother the big heads in the company.

and cricket in the building is also on its comeback trail what with 16 players gathering yesterday and talks of having another nite cricket match like the one we had about 2 years back...

the cricket scene in my life has come back with a vengeance and am so happy!!

also my school bud yash is back, so here 's to a life full of cricket!! cheers


p.s. my gud frnd bax once asked me - " sid, if you were given the choice between cricket and sex, what would you choose?" - my look gave her the answer and i think she knew it too!!!

Friday, February 08, 2008

How long?

That is indeed a question that is not just in my mind but has been put in the mind's of some of my close ones.

before you jump to other conclusions let me clear it right away. i am talking about my work and study. Should i quit this job after a year and go try out some other media as my initial plan was and then work for another year and then plan my further studies or...the big OR !!...or...leave the job and look for courses India or abroad!!..

The dilemma doesn't end there..if abroad then where.UK..USA..Australia..all look quite tempting..and if quite to try out some other media then which one?..Radio..Production..Channel...what to do !!! Arghh....no one but I is the only one who can help me get out of this!

It is this 'Stuff' that i keep talking about!!....n lots more..

This how long can be actually used for a lot of my worries and fun aspects!!..hehehe

getting more ideas ...but I dn't wanna ruin my weekend n am leaving office now...!

Why can't I think the way I think when I am thinking?

What i am going to write is not as complex as the topic makes it sound. It is just what came to my mind when I was seeing a lot of the ads and some of the copy i wrote and suggestions made by colleagues.

As in i myself could ve written something similar, but for some odd reason i could not think in that manner. Also, I ve noticed that the way i think when am not at work and just with friends or something or when i am cracking jokes is quite different to the way i think when am at work.

it is exactly like the saying which ends with something like ' my brain stops working just when i reach the office' I somehow can't even think as to what the exact version was. I just feel a bit irritated today.

A bit of headache is trying to get the better of me.

I feel i have reached a certain level where certain things bother me and certain things don't.

Coming back to the topic, i want to explain it using an example. Like when someone uses a particular word like the other day a office colleague shouted out that cabbies r on a flash strike...n the first thought that came to my mind was flash the software..n i cracked a silly joke on that.

but when i am writing copy or basically just working i tend to think quite horizontally. I think on what the word really means and am not able to go beyond and explore other routes. Sometimes this comes in the way of my thinking and creative abilities.

Right now i have no solution for this nor do i know what to do from here on to get rid of this.