Customization in radio

Don't think that is too far now. with customization being the flavour of the season am sure sooner or later it will hit the radio medium as well.

Content may be king! But Customer is God!

So how do you choose who should be given more prominence. in this era when a customer is creating content not just for a small product but is getting involved in more ways than one
I feel the day is not far when a customer will decide what he will hear on the radio and what not.

As the famous Craig Davis once said, we should be creating entertainment and not interrupting it.
the norm right now is to block entertainment and force your ad somewhere in the middle. as a viewer i would hate it. infact, when i watch my match on the television i hate it when before the over gets completed the TV guys cut it short and bring in an ad. its frustrating, when i am paying for that channel and i want to see every second of the match who the hell are these Tv guys to interrupt and kill my viewing.

I am paying for the entire match and i want to see every second. similarly when i switch on the radio all i want to hear is some soothing music. who wants to know what the RJ thinks about a certain issue or not. at least i do not want to. So let me listen to just that.

soon a time will come when there will be specific channels, stations that will play only 60's and 70's music, stations that will have only teen talk shows and that kinda stuff that attract those college-goers, teeny-boppers.

Each channel catering to a particular target. that will make things simpler for a listener. depending upon my mood i will choose a channel and listen to the songs i want to.

i wish this comes sooner than later and we are saved from these horrendous sounding RJ's!